This is a page for you to talk about your business—team, history, vision, approach, etc. Use this space to connect with your customers, build trust, and establish your brand. Customers always appreciate knowing who they’re buying from.

Thanks to ALL Knitwear for offering up the gorgeous content used in this demo. Head over to their shop to oggle their complete catalogue. Below is their story:

"ALL Knitwear is a small, vertically integrated knitwear label created by Annie Larson. The slow-growing, idiosyncratic collection of handmade sweaters and hats is an ongoing study of color and pattern realized in a series of simple shapes. Each sweater is organized to show the special rapport between its visual components. Operating on a made-to-order basis, Larson knits each piece in her studio before shipping to customers all over the world. Her work is also carried by select retailers in Auckland, London, Macau, Melbourne, Minneapolis, New York, San Francisco, Shanghai, and Sydney.

Annie was born in 1983 (Seoul) and grew up in rural Wisconsin. She lived in Minneapolis for several years, where she attended the University of Minnesota for apparel design and later went on to work for Target Corporation, designing clothing for juniors and men. She purchased her first knitting machine in 2009 and is considered to be self-taught. In 2010, ALL Knitwear was established in a Minneapolis storefront apartment where the first days of making sweaters were situated next door to a puppet theater and beneath good friends. Annie moved the company to New York in 2011, settling into a studio in the Bushwick neighborhood of Brooklyn."